Reelastat: Do sites really need to go down this low to get more visits?

It is common knowledge that users make a lot of typing errors while entering a word in the search bar of a search engine. Despite this accidental, unintentional or may be even deliberate abuse of the English language, the search engine is still able to provide results. Taking advantage of this fact, many SEO’s try to optimize the site according to those keywords and are even successful sometimes in achieving a higher rank for their websites on the Search Engine Result Pages. For example, a term like “Wal-Mart” was often misspelled as “Wall-Mart”, which was utilized to the full extent by many a websites. However, we already know that search engines are programmed in such a way that they react to search queries by automatically providing users with suggestions as to what they might be looking for, right at the top of the search results.

For the real estate segment, the most common typos are “reel estat”, “reelastat”, “real estat”, reel state, real estete and so on and so forth. The term “reelastat” has been found to provide search results which are often related to Cinema, Films, Movies etc. Even some of the real estate sites use terms like “reelastat” and “real estat” just to get more visitors to their sites which would in turn increase their ranking. It is indeed surprising to know that search engines carry out bidding campaigns on the keywords like “real estaste”, “reelastat”, “reel estat” , “real istate”, which happen to end up at pretty high amounts, due to the high competition that’s there between the bidders. This scenario was widely prevalent, when the real estate market was in its
extremes. This technique was extensively used during the recessionary times as many people often logged in get the latest updates on real estate industry.

Like every coin has a flip side, the gain of these websites may come up as loss to an unsuspecting user who might not be too familiar with the search engines, despite the rare occurrence of these incidents in actual.

Source: http://therealestatenews.net/blog/reelastat-do-sites-really-need-to-go-down-this-low-to-get-more-visits/